![]() Classifying problemsĭuring the last phase, you need to rank the problems, i.e., classify them in order of priority.Īfter you multiply G x U x T, you’ll have a value between 1 and 125. This will help you have a clearer comparison of what needs to be solved first and what can be solved later. Therefore, you need to multiply the scores of each segment. However, you need to remember that there might be other problems in the same situation. Therefore, it needs to be solved as fast as possible, otherwise, the situation might get out of hand and affect your business negatively. Imagine that you’ve analyzed a problem and have found that it’s quite serious. As we said earlier, the scale goes from 1 to 5. This means classifying them according to each one’s level of gravity, urgency, and tendency. In the second phase (after you create the list), you need to specify the problems. Your customers, on the other hand, might have a different view, so ask them what can be done to improve the product or service. In the first case, if you don’t have employees, you can reflect and individually analyze what your challenges are on your own. Two ways of efficiently setting up a list are by means of a conversation with your team and also a market survey among your customers. Taking into account the gravity, urgency, and tendency, write down the difficulties faced. List all of them, as well as the related activities that you wish to analyze. ![]() With all this information, you’re probably asking yourself, “How do I build a valid GUT matrix?” That’s what we’ll teach you next!ĭo you know what the real problems of your business are? You don’t? Well, it’s time to start writing them down! ![]() To do so, it’s necessary to take into account a pattern of development (tendency).Īll of these elements are subdivided into scales ranging from 1 to 5 where 1 represents a mild situation, while 5 indicates something complex.Ī post shared by Hotmart US steps to set up a prioritization worksheet TendencyĮvaluates the probability of the problem getting worse if nothing is done to solve it. If something is urgent, you have less time to solve it - and vice-versa. This one is linked to time, that is, to the problem’s priority, taking into account the deadlines for the issue to be solved. Therefore, the first point is gravity, in which the problem’s true extent is analyzed, as well as its potential for generating negative impacts. We know that a small problem can become a huge one if it isn’t solved promptly. Below, you will get to see more detailed information about them. GUT matrix elementsĪs shown, the GUT matrix consists of three elements. The idea was to scale the difficulties in order of priority, taking into account both the positive, as well as negative impacts on the business. ![]() They put the matrix into practice due to the need for a more detailed guideline regarding complex problems. The technique appeared in 1981, thanks to the work done by two problem-solving experts: Charles H. But the GUT matrix has a unique feature, which is the possibility of quantifying information and classifying it according to its priority level. In order to understand this better, think about the SWOT analysis.īoth matrices analyze a business’s internal and external environments. ![]() GUT is an acronym that separates problems by: The GUT matrix is a support tool for problem-solving prioritization. A post shared by Hotmart US is the GUT matrix? ![]()
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